Privacy and Cookie Policy

We take the protection of your data seriously. We process personal data and have therefore adopted this privacy policy that informs you about how we treat your data.

VELA – Vermund Larsen is the data controller for the information we collect about you, and we ensure that your personal information is processed in accordance with the law.

If you wish to contact us regarding our processing of personal information, please contact: or +45 96 34 76 00

Processing of personal data

Personal information is any kind of information that may to some extent be attributed to you. When using our website, we collect and process a variety of such information. This happens, for example, by accessing any content, if you sign up for our newsletter, participate in competitions or surveys, register yourself as a user or subscriber, other use of services or if you make purchases through the website.

We typically collect and process the following types of information: A unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographic location, and which pages you visit (interests). To the extent that you explicitly consent to this and enter the information, the following data is also processed: Name, phone number, email and address.

We have taken appropriate technical and organisational measures to ensure that your information is not accidentally or illegally deleted, published, lost, impaired or comes to the knowledge of any unauthorised person, misused or otherwise treated in violation of the law.


The information is used to deliver the services you have requested, such as sending you a newsletter. In addition, we use the information to optimise our services and content. We also use the information to improve our products as well as customising our communications and marketing to you.

Data Minimisation

We collect, process and store only the personal data needed to meet our intended purpose. Additionally, it may be decided by law what type of data is required to collect and store for our business operations. The type and extent of the personal data we process may also be required to fulfil a contract or other legal obligation.

Data is kept up to date

As our service is dependent on your data being accurate and up to date, please inform us about relevant changes to your data. You can use the contact details mentioned above to notify us of any changes and we will update your personal data.

Period of storage

The information is kept for the time allowed by law, and we delete it when it is no longer needed. The period depends on the nature of the information and the reason(s) for storing it. Therefore, it is not possible to specify a general timeframe for when information is deleted.


Your consent for receiving newsletters is voluntary and you can withdraw it at any time by contacting us. Use the contact information above for more information.

Disclosure of information

Data about your use of the website, geographical location, gender, and age segment, etc., is disclosed to third parties to the extent that this information is known. You can see who these third parties are in the section on “Using Cookies” below. The information is used to target advertising.

We also use a number of third parties to store and process data. These third parties only process the information on our behalf and are not allowed to use it for their own purposes.

The disclosure of personal information such as name and e-mail etc. will only be done if you consent to it.

We only use data processors in the EU or in countries that can provide adequate protection to your data.

Use of Cookies

When you visit our website, information about you is collected that is used to customise and improve our content and to increase the value of the ads that are displayed on the page. If you do not want the information to be collected, you should delete your cookies and avoid further use of the site. Below we have elaborated on what information is collected, its purposes and which third parties have access to it.

Cookies are stored on your computer, mobile or other such device with the purpose of recognising it, remembering settings, performing statistics, and targeting ads. Cookies cannot contain malicious code such as viruses.

Cookies help us;

– Make our website work as you expect it to.

– Maximise the speed and security of the page

– Continuously improve the website for our users

It is possible to delete or block cookies.

If you delete or block cookies, ads may become less relevant to you, and some ads may be shown more often. There is also a risk, that the site will not function properly and that there is content that is not available to you.

The website contains third-party cookies that may contain (in varying degrees):

– Facebook (Pixel)

– Quantcast (Analytics)

– Google (Analytics and embed code from YouTube)

– LinkedIn (Pixel)

– Unbounce (Newsletter subscription)

Your rights

You are entitled at any time to know what data we process about you, from where it originates and how we use it. You also have a right to be informed about how long we keep your personal data and who receives data about you, to the extent that we disclose data in Denmark and abroad.

If you request us to do so, we can inform you about the exact data we process about you. However, access may be limited subject to the protection of other people’s privacy, business secrets and intellectual property rights.

You can make use of your rights by contacting us. You can find our contact information at the top.

If you believe that the personal data, which we process that relates to you is inaccurate, you are entitled to have it corrected. You must contact us and indicate what the inaccuracies are and how they can be corrected.

In some cases, we have an obligation to delete your personal data. This applies, for example, if you withdraw any given consent. If you believe that your data is no longer necessary for the purpose for which we obtained it, you can ask to have it deleted. You can also contact us if you believe your personal data is being processed in violation of the law or other legal obligations.

In this case, it is also possible to file a complaint with the Danish Data Protection Agency.

When you contact us with a request to correct or delete your personal data, we will investigate whether the conditions are met, in which case we make the necessary changes or deletions as soon as possible.

You have the right to object to our processing of your personal data. You can also object to our disclosure of your data for marketing purposes. You can use the contact information at the top to send an objection. If your objection is justified, we will stop processing your personal data.

It is also possible for you to make use of data portability, in case you want your information moved to another data controller or data processor.

We will delete your personal data on our own initiative when it is no longer necessary for the purpose for which it was collected.

This website is owned by Vermund Larsen A/S, CVR no. 52796628, Gøteborgvej 8-12, 9200, Aalborg SV